Apparel Product Development |
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NEW —Why are department stores and discounters increasing their private label lines—I.N.C., Charter Club, Alfani at Macy's, Arizona at J.C. Penney, Real Clothes at Saks Fifth Avenue, Merona at Target? NEW —Why are the private-label-only stores among today's most successful—Gap, Old Navy, Banana Republic, Abercrombie & Fitch, Ann Taylor, Talbot's Club Monaco, Zara? NEW —Where can students find new research sources including dozens of new sites on the Internet? NEW —How are the new, computerized, product development programs such as Gerber's PDM affecting product development careers? The text outlines the skills that students will need for careers in fashion, provides step-by-step instructions, and structures exercises to help them start to develop these skills.
Apparel Product Development
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China Chic |
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Chinese style comes alive in this unique and colorful celebration of cultural synthesis, featuring vivid images from the cutting edge of the East-West exchange. Reprint. 40,000 first printing.
China Chic
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Christmas Ornaments: Recollections |
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A photographic tribute to the history and lore of holiday tree ornaments features lavish photography of classic and eye-catching examples complemented by information about the design and development of ornament styles and collector tips. 35,000 first printing.
Christmas Ornaments: Recollections
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Consumer Behavior: In Fashion |
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Comprehensive and well-illustrated, this book explores the social psychology of consumer behavior in relation to clothing. It uses the most recent literature and research in the field and everyday, popular examples that make it easy for readers to relate content to their own consumer activity. Features multi-cultural highlights throughout. Coverage ranges from the fashion implications of individual consumer dynamics (motivations, values, the self), demographic subcultures (age, race, ethnicity, income, social class), psychographics (personality, attitudes, and lifestyle), and consumer perceptions (object, person, physical); to fashion communications and decision making (individual and household, group influences, fashion opinion leadership); to ethics and consumer protection (social responsibility, environmental issues, and the role of government in consumer protection). For fashion marketers and general readers who want insight into their own fashion buying habits.
Consumer Behavior: In Fashion
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Designer's Guide to Furniture Styles |
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This book profiles the history of the development of various furniture styles, exploring the evolution of style in the context of the architectural setting, interior design, and decorative arts of each period. This fascinating book is a beautiful visual reference guide to furniture styles. For architects, interior designers, furniture manufacturers, and antique dealers.
Designer's Guide to Furniture Styles
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Inside Fashion Design |
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This best-selling book gives readers a close look at the fashion industry from the professional designer's viewpoint. It contains clear and comprehensive coverage and excellent illustrations that examine fashion through the decades and trends of the times. KEY TOPICS' Each chapter links stylishly updated visual images with relevant concepts. Coverage of the role of computers and digital technology are integrated into every phase of the design and production process .This reference covers business practice, vocabulary, and industry resources. For economic development researchers profiling the apparel industry, reporters who cover the fashion industry, PR and marketing people new to the fashion arena, and lawyers in civil cases related to apparel production and copyright issues.
Inside Fashion Design
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Ready-To-Wear Apparel Analysis |
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So what's in this textbook that you might want to know more about? Making product decisions in the context of the fast-paced, global nature of today's apparel industry. Developing, producing, and evaluating apparel products for quality. Improving communication using apparel industry vocabulary. Balancing cost and quality for long-term profitability. And what's new in the third edition of this market-leading textbook? NEW! Case studies that let you 'try a Real-life Scenario.' NEW! Coverage of other soft goods through the addition of a useful new chapter on fashions (bed, bath, tabletop, etc.). NEW! Many updated photos and illustrations to complement the visual learning and understanding of important concepts. NEW! One of the most complete lists of textile and apparel-related web sites you will find anywhere, for finding up-to-the-minute information on the Internet.
Ready-To-Wear Apparel Analysis
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Vintage T-Shirts: More Than 500 Authentic Tees From The '70s And '80s |
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Showcases hundreds of uncommon examples from the 1970s and 1980s, in a volume that includes examples of period skate, surf, and pop culture styles. Original. 15,000 first printing.
Vintage T-Shirts: More Than 500 Authentic Tees From The '70s And '80s
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