8 Giant Steps to Global Domination: A Personal Guide to Finding Your Niche, Conquering Your Market, and Taking Your Comp |
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Kenn Viselman has been shaking up the licensing industry since 1995, when he boasted that his tiny startup, The itsy bitsy Entertainment Company, could go up against the likes of Disney and turn kids’ entertainment into a merchandising bonanza.
8 Giant Steps to Global Domination: A Personal Guide to Finding Your Niche, Conquering Your Market, and Taking Your Comp
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Advertising Services: Career Competencies in Marketing Series, Text-Workbook |
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This competency-based series is designed to give students a competitive advantage as they market themselves to potential employers. Fulfillment of customers' wants and needs at a fair profit is the focus of each text-workbook.
Advertising Services: Career Competencies in Marketing Series, Text-Workbook
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Design and Marketing of New Products |
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A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.
Design and Marketing of New Products
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Direct Marketing: Strategy, Planning, Execution |
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Shows you how to use the latest analytical techniques for forecasting and list selection. Provides expert guidance on how to successfully integrate DM into an overall advertising mix. DLC: Direct marketing.
Direct Marketing: Strategy, Planning, Execution
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Focus: The Future Of Your Company Depends On It |
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An updated edition demonstrates how to focus on core products in order to increase market share and evolve a company, making recommendations on how to enable prosperous growth while explaining the consequences of following extraneous ventures. Original. 20,000 first printing.
Focus: The Future Of Your Company Depends On It
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Global Marketing |
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Following the tradition of Keegan's acclaimed Global Marketing Management , this groundbreaking full-color book offers a concise introduction to the field that is presented in a lively reader-friendly style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing. Coverage features an enhanced presentation of global trade; expanded and improved social/cultural coverage; the most recent research; the impact of Information Technology; an expanded section on global retailing; finance coverage in a valuable chapter appendix; a consolidated treatment of market entry strategies; specialized discussions of global communication decisions; quotes from today's professionals; enhanced Internet integration throughout the book; concise, issue-oriented and timely cases; and a vivid, full-color design. For those interested in international marketing and the global business environment.
Global Marketing
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Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets |
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In Inside the Tornado, Geoffrey A. Moore continues his classic three-part series delving into the high-stakes world of hypergrowth markets. Here, Moore examines these markets and their implications for business strategies and, in turn, provides effective guidelines for winning market share and building margin share in mainstream markets. Once a product reaches the mainstream market, it faces three often vexing questions: What is the best way to develop a stronger market for the product's growth? What is the most effective way to capitalize on and sustain growth? And when this market inevitably subsides, how can businesses survive the change? Moore deftly answers these questions and provides businesses with the knowledge and tools they need in this fast-paced lucrative market.
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
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Internet Marketing (NetEffect Series) |
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Providing plenty of guidance and tons of examples from the Internet, this book does not just “talk about” Internet marketing—it shows what to do and how to do it! A combination of plain language and careful details create a presentation that anyone—including Internet novices and the technologically challenged—can understand. Chapter topics cover doing business on the Internet; types of businesses and sites; creating and building an Internet presence; positioning, audience, and goals; web site content; interactive functions; site appearance and organization; portals, search engines, and directories; Internet advertising of your web site: links, banners, tiles; promotion (on the net and off) and print/media advertising; e-mail marketing; and getting started with an action plan. For small and entrepreneurial start-up businesses; marketing directors, managers, assistants, coordinators, and supervisors of mid-size companies; franchisers; and service providers—such as insurance agents, lawyers, doctors, and dentists.
Internet Marketing (NetEffect Series)
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Internet Marketing Intelligence: Research Tools, Techniques, and Resources |
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Topics include: Marketing Research, Personal Intelligence, Environmental Intelligence, Consumer Intelligence, Competitive Intelligence, Internet Surveys, Online Focus Groups, Web Sites, and Ethical Concerns and Legalities. Softcover.
Internet Marketing Intelligence: Research Tools, Techniques, and Resources
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Marketing Management |
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This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing-along with the opportunities and needs of the marketplace in the years ahead.
Marketing Management
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