Electronic Commerce - Computers Books - 1

In this sub-category you will find - Electronic Commerce - Computers books. There are 6 books in it.

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E-Business: Principles and Strategies for Accountants
	Efficient module-sized coverage provides accounting students with relevant e-business strategies, challenges, and opportunities. Adaptable technological content is presented at a basic level in the text, with more depth in the appendices. Highlights the disruptive effects of e-business on current business practices. Presents a wide variety of e-business models using interesting real-world examples of e-businesses. Explains how e-business risks and controls differ from those in a traditional environment. Emphasizes implications and opportunities of e-business for the accounting profession. Includes a companion website with hotlinks, downloadable tools and resources. E-Business: Principles and Strategies for Accountants
eCommerce: Formulation of Strategy
	(Financial Times Prentice Hall) Helps executives understand their e-commerce objectives and define metrics and processes that help every team member stay on track. Drawing on research at more than 40 top e-commerce organizations, this text helps optimize brand, technology, service, market, and development. Softcover. DLC: Electronic commerce--Case studies. eCommerce: Formulation of Strategy
Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships (7.5 x 9.25')
	The most powerful tool for marketing, branding, direct response, and building customer relationships is email. It's cheap, easy-to-use, and almost everybody on the Internet has an email address. The only problem is that not everyone knows how to use it correctly. Sending out a bad email not only discourages potential customers but can also damage your brand and your reputation. Written by the leading experts on Internet direct marketing and permission email marketing, this book arms you with the latest email strategies and techniques to help you dramatically improve response rates and forge lasting customer relationships. The authors provide a comprehensive introduction to what email marketing is and how it can be used to reach a larger group of people at a lower cost. You'll discover the ins and outs of creating an effective email marketing strategy and how it can play a significant role with your customers. And you'll find a collection of valuable templates that will help you get started immediately! This book takes you step-by-step through the process of creating a successful permission email marketing campaign. Inside, you'll learn how to: * Develop a campaign strategy * Write an email masterpiece * Reach your target audience * Enhance a campaign for a better response rate * Measure the success of email marketing strategies * Advertise on other people's electronic newsletters * Host your own discussion group Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships (7.5 x 9.25')
Instant Advantage.Com: Winning Strategies for the Online Economy
	Unlike most e-commerce guides, this one offers business and IT managers step-by-step guidelines for becoming a powerhouse e-business based on the experience of today's most successful e-businesses. Readers will discover the four key strategies for instant advantage in the online economy. Real-world case studies are presented from the eCommerce pioneers. Instant Advantage.Com: Winning Strategies for the Online Economy
Internet Business Models and Strategies: Text and Cases
	Text addresses the Internet's impact on business and its reach across all sectors, and outlines strategies for effectively competing in this environment. Includes cases for discussion. For undergraduate and graduate business school programs. Previous edition: c2000. Softcover. DLC: Business enterprises--Computer networks. Internet Business Models and Strategies: Text and Cases
Oracle E-Business Suite 11i: Implementing Core Financial Applications
	HARNESS THE FULL POWER OF ORACLE’S POWERFUL NEW UPGRADE Oracle is the second largest software company in the world, second only to SAP in ERP vendors. Now, after five years, Oracle has come out with the newest release of their ERP system, version 11i. The 'i' represents Oracle’s first presentation of its applications in Internet form, one in which the concept of specific forms loaded as clients or as dumb terminals is replaced by a commitment to industry standard Internet form that should be accessible by anyone, anywhere. This book explains in clear language for financial as well as IT professionals how to utilize Oracle applications to retrieve information. Oracle E-Business Suite 11i: Implementing Core Financial Applications will walk the reader through the process of the Oracle 11i upgrade/conversion and provide a tutorial path for navigating through financials. Its step-by-step guidance shortens the implementation process by providing the menu paths of the actual package and in-depth descriptions of how to use the screens as well as explanations of such user-friendly aspects as customizing the program for individual use. Whether your company has been a dedicated Oracle customer or is considering adopting the powerful capabilities of this latest version, Oracle E-Business Suite 11i: Implementing Core Financial Applications will help you quickly master the program and turn it into one of your business’s most powerful back-office tools. Oracle E-Business Suite 11i: Implementing Core Financial Applications

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