Direct Marketing: Strategy, Planning, Execution - Business and Economics Book

Item #: 458506424 Business and Economics - Marketing Book Direct Marketing: Strategy, Planning, Execution - Shows you how to use the latest analytical techniques for forecasting and list selection. Provides expert guidance on how to successfully integrate DM into an overall advertising mix. DLC: Direct marketing. The list price is $59.95 but our price is just $45.82 - a saving of $14.13 Price: $45.82

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